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Built to Sell: Turn Your Business Into One You Can Sell |  | Author: John Warrillow
Creator: Bo Burlingham
Publisher: Flip Jet Media, Inc.
Category: Book
List Price: $24.95
Buy New: $16.38
as of 9/9/2010 10:30 CDT details
You Save: $8.57 (34%)
New (14) Used (6) from $16.38
Seller: ---superbookdeals
Rating:  24 reviews
Sales Rank: 85951
Media: Hardcover
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.7 x 5.9 x 0.5
ISBN: 0986480304
Dewey Decimal Number: 658.164
EAN: 9780986480300
ASIN: 0986480304
Publication Date: February 1, 2010
Availability: Usually ships in 1-2 business days
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Product Description
When you start a business, it’s natural to dream of selling it one day. In fact, more than half of America’s 27 million business owners now say they want to sell their business in the next 10 years. You may want to retire, travel, cash out, or just sleep well at night knowing you could sell your business. Unfortunately, just 1 out of every 100 business owners is successful in selling their company each year. To sell your business you need to know: • The 3 biggest mistakes business owners make when selling • The 8 steps to creating a sellable company • How to attract multiple strategic bidders for your business • How to maximize your valuation and get the highest possible price for your business • The secret to getting your cash up front and avoiding a lengthy earn out Built To Sell: Turn Your Business Into One You Can Sell will show you how to start, grow and profitably exit a business. "John does a masterful job in Built To Sell of illuminating the qualities that business buyers look for in a company" - Bo Burlingham Editor-at-large, Inc. Magazine and bestselling author of Small Giants, The Knack, The Great Game of Business and A Stake In The Outcome.
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| Customer Reviews:
Showing reviews 1-5 of 24
Light at the End of the Tunnel May 23, 2010
John F. Lehman (Rockdale Wisconsin)
7 out of 7 found this review helpful
Built to Sell
by John Warrillow
flipjetmedia, 2010
160 pages, $25.95
THE GOOD
This is a book every entrepreneur must read, whether or not they are going to sell their business. Years ago I read a book stating that there are people good at starting an enterprise, those who can make it profitable, others who excel at sustaining it and finally, a unique few individuals who can figure out how to profitably get out from under it. A business needs all four. This book dramatizes how one person can accomplish each of these steps. As someone who ran a small ad agency for ten years like the one used as an example, I didn't see the slightest misstep in this examination of the ups and downs of owning a business. We all need a light at the end of the tunnel.
THE BAD
According to the author the secret to business success seems to be to move from a service provider to providing a unique product (or product-like service). Two problems: 1) There are businesses that don't follow this model that are successful, 2) Things change and the context in which these products are offered is variable.
& WHAT BUGS ME
Oh, how I wish I could have had this book back then! These are the elements a business owner needs to come to terms with (and some of the reasons why he or she has a hard time doing that). $[...] is expensive for a little book, but it is the best business investment you will ever make.
Buy It: X Library: Skip It:
John Lehman, [...]
Read this book twice April 17, 2010
John Jantsch (Kansas City, MO United States)
3 out of 3 found this review helpful
Every business owner should read this book twice - once before they start their business plan and once after they finish it. Not every business is started with the intent of being sold, but if you grow a business to the point where it pays the bills and you want it to be more than a job, you've got some things to consider as you evolve. Doing the things right now that can make your business built to sell is just smart business and I think this is one of the first books I've read that presents the right way to look at your business and the simple, practical steps you can take to get the most when it's time to move on or retire.
John Jantsch author of The Referral Engine: Teaching Your Business to Market Itself
Valuable selling info May 9, 2010
Gunter Bischof (Colorado)
1 out of 1 found this review helpful
My wife & I own a very successful European music school. At this point we are not ready to sell, however, what if we are "in the market" due to a medical emergency by tomorrow? (we are both of retirement age). --- This book gives you the know how to prepare for that day of sale. After all, when you sell a car don't you think you get many more "bites" by cleaning it, making a last oil change, replacing that turn signal bulb (that you had been driving with for the past six months - a "car-guys" moment)? Your decision to sell comes in most cases from a multitude of triggers, which in turn also don't pop up from one minute to the next. So, why not do your homework before that final day? You will have a greater conviction that selling is the right thing to do & you are less likely to fall prey to that savvy & prepared person who will make you regret everything about the sale because he, unlike you, had known about "systematizing" a business so it can work without you working in it 24 hours a day. Buy this book - a decision you should not procrastinate about!
Great Pointers for the Entrepreneurs May 18, 2010
Lim Liat (Singapore)
1 out of 1 found this review helpful
The book uses a story to convey the ideas. It has about 19 excellent tips for creating a successful business that is profitable and sellable. There is a summary chapter at the end giving the 8 Steps that sum up the 19 tips. One major point is making a service into a standard offering, i.e. 'productize' a service so that you can sell it easily, get payment in cash upfront, and made the delivery easily scalable by teaching others to do them.
A "must read" for any owner of a small business June 1, 2010
Richard Keeves (Perth, Western Australia)
1 out of 1 found this review helpful
This is a brilliant book that should really be essential reading for the owner of any small business, wherever they are located.
It's an easy to read story of a guy running his own business for 8 years who realises one day that his business ain't worth much to sell. And it's a story of what he does to change his business model, change his product mix, change his staff and even change some of his customers to turn a service business into a product business.
This is NOT a theoretical academic text written for students by some teacher who has never done it himself. It's real. Fictional, but real. According to the author, it's not an autobiography. It seems to be more of a composite of the author's own experiences coupled with wisdom the author has gained from many years of talking real business with real business people.
So, why read this book?
It's a fairly quick read. Not lightweight, but not imposing either. You can knock it over in a couple of nights. And then you can read it again. And again.
It's well laid out with concise wisdom and advice intermingled with the main story. It's a good story, and the author is a good story-teller.
And at the end, there is a step by step outline of the key stages in the process to turn a service business into a product business.
On the downside, some of the process is skimmed over fairly lightly - probably because it could confuse the key message. For example, preparing the legalities and contractual side of selling your business is obviously more involved in reality than is presented in this book, but that is a minor issue compared to the clear processes and advice contained throughout the book for transforming a low-value service business into a saleable asset.
This is not a book with "suggestions" for problems that don't really exist. This is a book with solutions. Solutions that address one of the biggest issues facing the owners of small businesses today - getting some significant value back at the time of sale from the blood, sweat and tears they invested to build their business.
Too many business owners find they simply can't sell their business - or can't sell it for enough - and they sell out on unfair terms, or terms that dont really give them freedom. Or they just walk away battered and bruised when they've had enough.
In Australia (where I live) and in other parts of the Western world, small business is talked about ad being the backbone of the economy - but really gets little support. Small business entrepreneurs often do it tough. I hope this book can help change the lives, fortunes and happiness of business owners throughout the world.
Just read it! Then read it again. Then start work changing your business - or help someone you love to change their business. They'll thank you for it.
Showing reviews 1-5 of 24
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